This means that consumers can probably expect to pay in the region of $20 for a rental, as opposed to the cheaper $3 to $6 offerings found on some smaller services. As mentioned above, Universal will only be releasing on PREMIUM on-demand services. Hollywood studios are not in the habit of giving money away for free. I’m going to assume that they will probably be sweetening their deal for theatrical releases with Universal as well. Yes, the cinemas will get a cut and still make some money. What’s more, while the actual fine print hasn’t been revealed, this new deal will see Universal and AMC “share in these new revenue streams” from the VOD release. Historically, that window has always been 90 days or more, so this is a huge change that is undoubtedly going to affect the entire industry going forward as more studios will surely follow suit. And it hasn’t, as Variety reports that Universal and AMC have now come to a historic agreement on how to proceed with VOD releases.Īccording to the report, this multi-year agreement between Universal and AMC will allow the studio to debut its movies on premium VOD platforms within 17 days of their theatrical debuts. With the studio being responsibly for some of the biggest franchises of all time like Fast & Furious and Jurassic World, we all knew that holdout would never last. This prompted a ridiculous feud with AMC ( soon joined by second-biggest cinema chain Regal Cinemas) vowing to not screen any Universal releases in the future. It was also a big loss for traditional cinemas though like AMC Theatres, the biggest cinema chain in the world, who didn’t take kindly to losing their usual exclusivity. The gamble paid off as the likes of Trolls World Tour went on to become the biggest streaming release of all time – still not matching the numbers of a theatrical release, but when the alternative was nothing at all, this was a big win for the studio. When the COVID-19 pandemic scrapped cinema release plans for studios, Universal took the bold step of eschewing traditional theatrical release exclusivity and gave some of their film’s a simultaneous Video-on-Demand release. The war between Universal Pictures and AMC Theatres is finally over.
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